Comments on J. Scott Armstrong's 'Evidence-based advertising: an application to persuasion'
The following section features three sets of commentaries by Les Carlson, John R. Rossiter and David W. Stewart, discussing some of the controversial points in J. Scott Armstrong's preceding paper Evidence-based advertising: an application to persuasion, followed by a reply to the Comments by Armstrong.
Tastes great but less filling (than it could have been)
Les Carlson
University of Nebraska-Lincoln
This essay is an overview of a body of work by J. Scott Armstrong that represents considerable scholarly initiative and effort....