Diet Coke: Silver palace

In Ireland, drinks brand Diet Coke had a share of 14% of all carbonated soft drinks. Over 60% of Diet Coke consumers are loyal, mostly 35+ females, driving 67% of volume.

Diet Coke: Silver palace

Agency name: Verve Client name: Coca-Cola Category: Event Marketing

BACKGROUND

Launched in Ireland in 1982, Diet Coke is the No 1 Diet drink and No 3 soft drink in the world. In Ireland Diet Coke represents 14% of all CSD's. In Northern Ireland Diet Coke is the No 2 soft drink brand and has highest per capita consumption in the world.

Over 60% of Diet Coke consumers are loyal females driving 67% of volume. Due to the aging profile of Diet Coke drinkers (35+ females who grew up with the brand),...

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