Go Ahead and Cancer Research UK: Together we feel good

Go ahead! is the number one brand in the Healthier Biscuits category in the UK. Race for Life is Cancer Research UK's biggest event with 4 million women participants since 1994.

Go Ahead and Cancer Research UK: Together we feel good

Agency name: Dialogue 141 Client name: go-ahead! in partnership with Cancer Research UK Category: Cause or Charity/ Non-profit Marketing

BACKGROUND

The ‘Together we feel good’ campaign is an outstanding example of a brand/charity partnership that added significant value to all those involved in the project. The partnership between ‘go ahead!’ and Cancer Research UK's ‘Race for Life’ successfully leveraged both brands to achieve and exceed their individual objectives: firstly, to drive penetration and awareness, and secondly, to increase participant recruitment.

Despite being a commercial partnership,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands