Coors Light: Rocky Mountain Log Cabin Bar

Coors Light was the number four lager brand in Ireland. The brand was in strong growth in both the on-trade and off-trade.

Coors Light: Rocky Mountain Log Cabin Bar

Agency name: Ground 4D Client name: Heineken Ireland Category: Innovative Idea or Concept

BACKGROUND

Rocky Mountain Log Cabin Bar

Coors Light was the number 4 lager brand in Ireland. The brand was in strong growth in both the on-trade & off-trade:

On-Trade Draught 3.7% (+0.8%) * On-Trade Bottle 18.1% (+1%) * Off-Trade 5% (+0.7%) *

This was a very strong performance in a lager market that was declining at -10.9%* *MAT to Dec. 2009

Coors Light's primary competitor is Budweiser, with Millar & Corona also...

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