Coors Light: Rocky Mountain Log Cabin Bar
Agency name: Ground 4D Client name: Heineken Ireland Category: Innovative Idea or Concept
BACKGROUND
Rocky Mountain Log Cabin Bar
Coors Light was the number 4 lager brand in Ireland. The brand was in strong growth in both the on-trade & off-trade:
On-Trade Draught 3.7% (+0.8%) * On-Trade Bottle 18.1% (+1%) * Off-Trade 5% (+0.7%) *
This was a very strong performance in a lager market that was declining at -10.9%* *MAT to Dec. 2009
Coors Light's primary competitor is Budweiser, with Millar & Corona also...