Audi A8: De nieuwe Audi A8. Detail voor detail
Agency name: KOEN Merkactivatie Client name: Pon's Automobielhandel B.V. Category: Direct 1:1 Communication
BACKGROUND
The Audi A8 is Audi's most prestigious model. It is a car in the ‘luxury’ F-segment, which was dominated by the Mercedes Benz S-Class until the end of 2008. In 2009, the BMW 7-series took the lead in the segment. Over the past few years, Audi has not been able to hold the number 1 spot, but with the new Audi A8, Audi has the ambition of competing with Mercedes and BMW...