Sasso: 150 springs with Sasso

Sasso is a popular olive oil brand in Italy but with very mature targets. The brand is seen as being traditional, historical and a bit rigid.

Sasso: 150 springs with Sasso

Agency name: Zero srl Client name: Societa Carapelli Firenze SpA Category: Sponsorship/Joint Effort/ Tie-in

BACKGROUND

Sasso is an extremely well-known brand but with very mature targets. The brand is not perceived as being as sharp and up-to-the-minute as desired. Brand equity is for the most part positive, however Sasso is seen as being traditional, historical and a bit rigid.

The market is split into Olive Oils (with constantly falling shares) and Extra Virgin Olive Oils. The Extra Virgin segment is constantly growing, but decidedly crowded. The segment comes under strong...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands