Philips Lighting: Join the future of general lighting

Technical specifiers are a new, yet important, target audience for Philips Lighting in The Netherlands.

Philips Lighting: Join the future of general lighting

Agency name: Red Urban Client name: Philips Category: B2B

BACKGROUND

To get a group of people excited about your product is challenging enough for many brands. But what if your most important target audience is rather sceptical about your product, owing to prior experience?

Technical Specifiers are a new, yet important, target audience for Philips Lighting. These lighting professionals are hired by architects and contracting firms to create lighting designs. They are key decision makers in terms of which type of lighting and which components are chosen....

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