City of Antwerp: Thank you for not speeding

The local police of the city of Antwerp in Belgium wanted to improve traffic safety by encouraging drivers to respect speed limits.

City of Antwerp: Thank you for not speeding

Agency name: LDV United Client name: Local Police, City of Antwerp Category: Cause or Charity/ Non-profit Marketing

BACKGROUND

The city of Antwerp and the local police of Antwerp wanted to improve traffic safety with a joined campaign. The campaign had to sensitise drivers about speeding in Antwerp streets. There were no competitors for this campaign.

NATIONAL CONTEXT OF THE CAMPAIGN

In 2004 the city of Antwerp was a ‘fragmented city’. Local politicians were involved in scandals and the citizens were dissatisfied and always complaining about what went...

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