The role of proprietary research and its impact on opinion. Corporate social responsibility and the common good in democratic social policy processes

Claire Hoertz Badaracco

This paper addresses two key themes---the role of client-initiated or 'proprietary' research used for advocacy purposes in the democratic process, and the funding of surveys with implications for public policy by the private sector.

The Role of Proprietary Research and its Impact on Opinion. Corporate Social Responsibility and the Common Good in Democratic Social Policy Processes

Claire Hoertz Badaracco Marquette University, United States

In a small office in downtown Chicago around 1905, the aspiring author Sherwood Anderson worked as an advertising copywriter, and reported in a monthly trade column titled 'Rot or Reason' for the magazine Agricultural Advertising, that he expected the twentieth century would see a new class of professional belief merchants operate within economic climates where public opinion, news, publicity, manufactured products, and reputation were part of business.

By 1931,...

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