De Bijenkorf: The crazy queue
Agency name: Selmore Client name: De Bijenkorf Category: Retail or Trade Marketing
BACKGROUND
What was the state of the business before the campaign began? De Bijenkorf is the leading department store in the Netherlands, made unique by its hundreds of events, its magazine and its spectacular window displays. It is a premium department store with a wide-ranging and constantly optimised product and brand portfolio. At de Bijenkorf, you can find both top international brands and the company's own brands of fashion, cosmetics, accessories, homewares, media and travel services.
What were...