Mercedes Benz SLS AMG for iPad

The SLS AMG is the new Mercedes Benz supercar, only available to the very top of the market. Mercedes Benz specifically targeted French Premier League footballers, many of whom are luxury car enthusiasts, to try out the car.

Mercedes Benz SLS AMG for iPad

Agency name: Proximity BBDO Client name: Mercedes Benz Category: Event Marketing

BACKGROUND

The SLS AMG is the new Mercedes Benz supercar. It is the modern re-incarnation of the legendary 1951 300 SL (with its famous lambo doors), a model that is still going strong over 50 years after it was launched and uses the traditional values of sportiness and excellence to symbolise the Mercedes-Benz brand. Only a privileged few will be able to afford this model...

OBJECTIVES

To give a specific target group the opportunity to discover and try...

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