Aussie to the rescue
Agency name: Ballistic Marketing Client name: Procter & Gamble Category: Integrated Communication
Aussie To The Rescue
BACKGROUND
Prior to Ballistic's ‘Aussie to the Rescue’ campaign, P&G had a very successful year breaking its share record and beating John Frieda on conditioner shares. Consequently P&G were looking to capitalise on even greater market penetration and share.
Aussie is a rising discovery brand that relies on below-the-line marketing/WOM to increase market share, brand awareness and sales.
Aussie wanted a campaign that was experiential at heart that delivered both awareness and engagement for the...