Heineken: Paulaner Octoberfest
Agency name: Ground 4D Client name: Heineken Ireland Category: Event Marketing
BACKGROUND
Paulaner is an authentic Bavarian-style wheat beer, crafted in Munich since 1634. Specially produced top-fermented yeast is what gives it its unmistakable character. Paulaner is Germany's No.1 selling Weissbier, and has been available in Ireland since 2006 in Bottle and Draught formats.
Paulaner operates on a limited budget in Ireland against a strong No. 1 competitor Erdinger.
Paulaner is a true German Oktoberfest beer, one of only 6 beers allowed to be served at the official Oktoberfest in Munich. This...