3M Scotch Pop-Up Tape: Pass the parcel

The UK gift tape market is made up of very similar products. Scotch are seen as innovators in the market, pioneering new technology and launching products designed around the needs of the consumer but they were struggling to communicate this message.

3M Scotch Pop-Up Tape: Pass the parcel

Agency name: OgiIvy Action Client name: 3M Scotch® Pop-Up Tape Category: Digital Communication

BACKGROUND

The gift tape market is made up of a range of manufacturers offering very similar products in terms of quality, features and benefit. Scotch® are seen as innovators in the market, pioneering new technology and launching products designed around the needs of the consumer. But they were struggling to communicate this message and it's often not until people try their products that they realise how useful they are. Scotch® Pop-Up Tape makes gift wrapping...

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