HEMA: Bonkies

HEMA, a Dutch retailer, wanted to launch a collectibles campaign to increase turnover and reward customer loyalty, thereby increasing brand preference.

HEMA: Bonkies

Agency name: Doom&Dickson Client name: HEMA Category: Integrated Communication

BACKGROUND

HEMA wanted to launch a unique and striking collectibles campaign to increase turnover and reward customer loyalty (in fact, HEMA's objective was to make the campaign so appealing as to entice customers to become active participants, thereby increasing brand preference).

In the face of an increasing number of price fighters who are emerging as serious competitors for HEMA, factors such as rising sales figures and customer loyalty are becoming extremely important. Price fighter products are steadily becoming more attractive and are so cheap that...

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