Peugeot CC: Yes 2007-2010

In 1999, car manufacturer Peugeot democratised the coupe-cabriolet with the 206 CC, but, since then, other competitors entered the segment and have challenged Peugeot's leadership.

Peugeot CC: Yes 2007-2010

Agency name: Euro RSCG Experience Client name: Peugeot Belgium Luxembourg Category: Brand-building

BACKGROUND

STATE OF THE BUSINESS

  • Peugeot was the first brand to democratise the coupé-cabriolet segment with the 206 CC (1999)

  • Since then, many competitors have entered this segment to challenge the market leadership of Peugeot

OPPORTUNITIES

  • Launching the new 207 CC in May 2007, in a very competitive market

  • In 2009, launching the new 308 CC

COMPETITORS

  • Renault Megane

  • VW EOS

  • MINI Cooper cabrio

  • Opel Astra & Corsa Cabrio

  • Ford Focus cabrio

  • Audi A4 Cabriolet

  • Citroen C3 Pluriel

WHAT DID...

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