Building new markets in India: insights from Unilever and Ford

David Tiltman

Harish Manwani, Chairman of Hindustan Unilever, and Michael Boneham, MD of Ford India, spoke at AdAsia 2011 in New Delhi about the opportunities in India.

Building new markets in India: insights from Unilever and Ford

David TiltmanWarc

The big issue in Indian marketing is how to access consumers outside the major towns and cities. In such a vast country, with a scattered population, limited infrastructure and a diverse patchwork of local authorities, regulations, languages and cultures, simply putting a brand in front of a consumer can be difficult – but this is increasingly where the next wave of growth lies. In early November, the front page of the business section of The Hindu described 'India Inc's new fixation with the rural markets'.

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