IJMR Research Methods Forum: Does research reflect reality?

This report summarises the proceedings of the International Journal of Market Research's Research Methods Forum.

IJMR Research Methods Forum: Does research reflect reality?

Judie Lannon

The International Journal of Market Research (IJMR) Research Methods Forum is now established as an annual event. This year's forum, once again chaired by Peter Mouncey, editor-in-chief of the IJMR, presented an especially stimulating collection of speakers briefed to explore the following:

  • Are there flaws in our methodologies?
  • Have we made progress?
  • Does technology help us in getting to the truth?

On these grounds, the event firmly concluded that market research was doing a good job for its clients.

Creative co-operation: who will create and...

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