How to engage luxury consumers in Latin America

Ivan Castano

At the Festival of Media Latin America 2011, panel members addressed how luxury brands can devise appropriate marketing campaigns to reach the growing market in Mexico, Brazil and other South American countries.

How to engage luxury consumers in Latin America

Ivan Castano

Latin America's luxury market is booming, underpinned by robust economic growth in Mexico, Brazil and several South American countries. The phenomenon has put the region on the map for the world's largest luxury brands, which are expected to spend billions to pursue aggressive expansions.

The big question, however, is how these brands can devise appropriate marketing campaigns to reach this emerging and exciting new customer segment.

It's a commonly held belief that marketing to wealthy Latin Americans must be done differently than marketing to the elites of Asia or other...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands