Conversation is the media of now

Mike Rowe from the Word of Mouth agency, 1000heads, presented at the Warc Social Media: Beyond the Hype conference, held in London, 2011.
He warned that while social media takes conversation further and faster, it facilitates reach, not immersion. The key questions for brands to ask are why should people talk to you and why should people talk about you? Rowe referenced the case study of outreach campaign, Nitwatch....

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