Specialty Tourism (Emerging Industry Overview)

This paper provides an overview of the specialty tourism industry, primarily in the United States. This segment of the leisure travel industry was once designed for high-end customers able to pay large sums of money for individualized tours, but is now drawing in many other travelers, all interested in new and challenging ways to spend their vacation time.

Emerging Industry Overview: Specialty Tourism

Industry Snapshot

From cycling to safaris, anthropological digs to spiritual retreats, the face of tourism changed dramatically in the last few decades. Most often called specialty tourism, this rapidly emerging segment began to revolutionize the leisure travel industry as a whole. Once geared toward only high-end customers who were able to pay large sums of money for extravagant and individualized tours, by the twenty-first century the industry had branched out, annually drawing in hundreds of thousands of "average" travelers, all interested in new and challenging ways to spend their leisure time.

In general, the bulk...

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