Emerging Industry Overview: Social Media
Industry Snapshot
Although the term "social media" once referred to games and chat, by 2010 the term was defined as media for social interaction, using highly accessible and scalable publishing techniques. Social media uses Web-based technologies to turn communication into interactive dialogues. The opportunities available within social media continue to grow: either for social media managers, experts, and strategists or for social media programmers and coders.
As recently as 2005, the Internet was full of ignored brand messages, hidden e-mail addresses, and essentially a lot of talking in a space where no one was listening....