Emerging Industry Overview: Nutritional Supplements
Industry Snapshot
Despite being known for a diet rich in soft drinks and oversized fast-food burgers, the American public has increasingly consumed products that promote dietary health. These nutritional supplements include well-known vitamins and minerals, as well as formerly counterculture herbal remedies and phytochemicals, and futuristic nutraceuticals.
The definition of nutritional supplements is broad and encompasses such diverse categories as phytochemicals, herbals, and nutraceuticals. The Office of Dietary Supplements (ODS) at the National Institutes of Health (NIH) describes dietary supplements as "products intended to supplement the diet, which contain one or more of the following:...