Home Health Care Services (Emerging Industry Overview)

This paper provides an overview of the home health care services industry, primarily in the United States.

Emerging Industry Overview: Home Health Care Services

Industry Snapshot

Health care organizations recognized a number of advantages in offering home health care services. First and foremost, such services offered significant cost savings compared with similar services conducted inside hospitals. Patients, moreover, tend to prefer to receive treatment in the comfort of their own homes rather than in a hospital or nursing home, provided adequate and appropriate care is maintained.

Home health care, however, faced a grim reality as a number of setbacks rocked the industry and caused its players to seriously rethink their home-oriented operations. The industry was devastated by...

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