Emerging Industry Overview: E-commerce: Consumer Products
Industry Snapshot
Business to consumer (B2C) electronic commerce (e-commerce) was the darling of the much-heralded New Economy in the late 1990s, generating a flood of new business and a great deal of hype. It seemed as though everyone was setting up new dot-com enterprises to hawk virtually any type of good; and typically, once a new product category was established on the Web, a bevy of copycat vendors scurried to claim their share. This was certainly the case in the crowded sectors for consumer products such as computers, books, apparel, toys, and other retail...