Emerging Industry Overview: Computer Animation Entertainment
Industry Snapshot
The first decade of the new century proved to be a high-growth one for computer animation, which remained a multi-billion-dollar business. Once aimed at children's entertainment, the industry has expanded to adult audiences on cable and satellite television as well as the Internet. The use of digital technology has become more pervasive throughout the motion picture industry as well, accounting for as much as half of the $150 million typically spent to make a feature film. Competition continues to heat up as major studios increase production and rely more heavily on computer...