Biometrics (Emerging Industry Overview)

This paper provides an overview of the biometrics industry, primarily in the United States. Biometric concerns the measurement of physical characteristics unique to each human being, such as fingerprints and retinal patterns, which are used in security applications to verify a person's identity.

Emerging Industry Overview: Biometrics

Industry Snapshot

In the wake of the September 11 terrorist attacks in New York and Washington, DC, security concerns, both in the physical world and in cyberspace, took on a renewed prominence. Calls for increasingly high-tech and foolproof safeguards led to identity verification technologies designed to restrict access to buildings, computer systems, accounts, and so on. Biometrics technology was increasingly viewed as a major barrier against security threats of various kinds, from identity theft to terrorism. Biometrics measures physical characteristics unique to each human being, such as fingerprints, retinal and iris patterns, facial structure, and even...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands