Passenger Car Rental (Global Industry Overview)

This paper provides an overview of the global passenger car rental industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Global Industry Overview: Passenger Car Rental

Car rental firms provide short-term use of automobiles and light trucks to consumers and businesses.

Industry Snapshot

In some respects, the car rental industry is less traditional in makeup than other industries, although it remains a major player in the world market. Its initial development was primarily a U.S. phenomenon, and U.S.-owned companies have continued to dominate the industry. Small European companies opened, primarily after World War II, but most eventually became affiliates or subsidiaries of the U.S. firms.

The twenty-first century has been a challenging one for the industry. The terrorist attacks against...

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