Banking and Insurance (Global Industry Overview)

This paper provides an overview of the global banking and insurance industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Global Industry Overview: Banking and Insurance

Banks and insurance companies constitute a major component of the broad global financial industry. The banking segment is comprised of commercial banks, savings banks, international banks, credit unions, mortgage bankers, loan brokers, and trust companies. Insurance encompasses life, casualty, property, surety, pension funds, and health policy brokerages and agents. Some banks derive all or a significant share of their revenues from credit card accounts (see Credit and Debit Card Issuers).

Industry Snapshot

The finance and insurance industries experienced growing deregulation, globalization, and consolidation. As countries throughout the world, including industrial leaders such...

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