Advertising Agencies (Global Industry Overview)

This paper provides an overview of the global advertising agency industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Global Industry Overview: Advertising Agencies

Advertising agencies produce promotional campaigns and individual advertisements in all media, including print, broadcast, and the Internet. Besides creative work (written copy, artwork, graphics, and Web design), they have expanded their services to include public relations, marketing strategy, and interactive (Internet-based) advertising and market research.

Industry Snapshot

In truly volatile times, only the strong survive. Many agencies fell victim to troubling economic times. Advertising professionals and budgets have typically been among the first cuts to be made when clients are struggling to keep their businesses going strong. The Adweek U.S. Agency of the Year for...

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