Men's and Boys' Neckwear (American Industry Overview)

This paper provides an overview of the men's and boys' neckwear industry in the United States.

American Industry Overview: Men's and Boys' Neckwear

This category includes establishments primarily engaged in manufacturing men's and boys' neckties, scarves, and mufflers from purchased woven or knit fabrics.

Industry Snapshot

According to Dun & Bradstreet's 2009 report, the men's and boys' neckwear industry's 166 establishments posted annual sales of about $88.4 million and employed 2,270. Companies in this industry tended to be small, with 67 percent employing fewer than 20 workers. New York led with $30.5 million in sales, followed by California with $25.3 million. North Carolina was a distant third with $4.9 million in sales. Comprised of six...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands