Men's and Boys' Clothing (American Industry Overview)

This paper provides an overview of the men's and boys' clothing industry in the United States.

American Industry Overview: Men's and Boys' Clothing

This category includes establishments primarily engaged in manufacturing men's and boys' clothing, not elsewhere classified, from purchased or woven fabrics. These items include, but are not limited to, athletic clothing, bathing suits, down-filled clothing, shorts, nontailored sports clothing, sweaters, athletic uniforms, and windbreakers.

Industry Snapshot

According to a 2010 report by the U.S. Census Bureau, establishments that manufactured clothing in this classification shipped $860.6 million worth of goods in 2008, down from $973.7 million in 2007. The overall U.S. apparel industry continued to face increased pressure from imports from China and other...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands