Household Vacuum Cleaners (American Industry Overview)

This paper provides an overview of the household vacuum cleaners industry in the United States. It gives a snapshot summary of the industry in the US and well as a list of further information sources and reading.

American Industry Overview: Household Vacuum Cleaners

This classification covers establishments primarily engaged in manufacturing vacuum cleaners for household use.

The value of shipments for household vacuum cleaners (including parts and attachments) was $1.2 billion in 2008, down more than 60 percent from 2002. In 2003 "top ten" retailers such as Wal-Mart, Target, and Sears sold $2.6 billion in vacuum cleaners. That year, more than 1.87 million units were sold in the United States.

Vacuums remove 80 percent of soil from carpet, making them essential for carpet care. Vacuums are more effective if they have a rotating brush, beater bar,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands