Time is of the essence: Mobile solutions hold the key to tactical actionable research

The mobile research 'revolution' is not near - it's here. And given the extreme pace of technology, and its effect on consumers and thus on research, ignoring it is a risky prospect, particularly for suppliers who will need to invest in technology and partnerships ahead of the inevitable avalanche of requests for mobile research.

Time is of the essence: Mobile solutions hold the key to tactical actionable research

Adhil PatelTNS Global

INTRODUCTION

Mobile technology has heralded a new era of research. This new world is not one in which interviewers march around in the blazing heat or freezing cold with clipboards, knocking on doors and surveying housewives for hours on end, trying desperately to extract information about their buying behaviours or their attitude towards the latest new vacuum cleaner. This new world is digital, and this new world is mobile, always on, personal and fast.

We now live in a world where we...

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