The earthquake and tsunami in Japan: Investigate the possibilities and limits of social media research from researching how the earthquake changed the sense of value of Japanese people

Koki Uchiyama, Michio Mutoh and Eriko Ota

Changes in consumer values after a major event have been assessed by traditional polls, but these traditional polls are significantly limited to be applied retroactively.

The earthquake and tsunami in Japan: Investigate the possibilities and limits of social media research from researching how the earthquake changed the sense of value of Japanese people

Koki Uchiyama, Michio Mutoh and Eriko OtaHottolink and Kirin Holdings Company

INTRODUCTION

On March 11, 2011 an earthquake struck off the coast of northern Japan, churning up a devastating tsunami that swept over cities and people. Recorded as 9.0 on the Richter scale, the earthquake was the most powerful ever to hit the country. The quake and tsunami resulted in more than 20,000 dead or missing individuals, and also triggered the...

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