Breaking the mirror: Ideas for an inspiring online dialogue
Jon Rodriguez and Isabella Hoi Kee WongPhilips Design
INTRODUCTION
Co-creation at Philips Design
The use of co-creative research tools is a key principle within people research at Philips Design.
From healthcare in hospital contexts (Parameswaran and Nino, 2008) to people’s living rooms, Philips Design puts people at the centre of the design process.
“Looking for personal meaning and experiences, Philips focuses on techniques that allow more openness and flexibility. People are perceived as participants rather than passive respondents.” (Rameckers and Un, 2005)
Use of online tools
The use of...