Digital trends forecast 2012

In this scene-setting presentation, Future Foundation will draw upon its extensive global research programme (including quantitative and qualitative elements) to signpost the key digital trends characterising the habits and expectations of diverse contemporary global consumers in 2012, and beyond.

Digital trends forecast 2012

Dominic HarrisonFuture Foundation

INTRODUCTION

By the beginning of the decade beginning with 2010, the truly global extent of the digital revolution was plain to see: access to mobile networks was available to 90% of the world’s population, including 80% of those living in rural areas; the number of SMS messages sent each year had tripled from levels seen in 2007 to reach some 6.1 trillion; those using the internet passed the 2 billion mark; mobile internet subscriptions had grown more than tenfold globally between 2005-20101)

As in-home and mobile internet connections proliferate and as the...

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