Delivering in digital: Success stories from Facebook and Adobe
Geoffrey PrecourtWarc
Technologists held the stage for two sessions on the second day of the Association of National Advertisers (ANA) 2011 Masters of Marketing conference. Sheryl Kara Sandberg, Facebook Chief Operating Officer, and Ann Lewnes, Adobe Systems SVP/global marketing, largely used the occasions to tout their respective services.
Sheryl Kara Sandberg, COO, Facebook Photo: Rishi Shah / Clarion Pictures
Ann Lewnes, SVP/global marketing, Adobe Systems Photo: Rishi Shah / Clarion Pictures
Sandberg boldly insisted that a presence on Facebook was more powerful than...