The Feldwick Factor: Importance of innovation in salty snacks

Paul Feldwick

A business strategist asks Feldwick why innovation is important to the retailer, shopper and manufacturer, particularly in the salty snack sector.

The Feldwick Factor: Importance of innovation in salty snacks

Paul Feldwick

Why is innovation important to the retailer, shopper and manufacturer, particularly in the salty snack sector?

Business strategist, Snack Foods Brand

‘Innovation is our lifeblood!’ managers used to thunder at conferences - I dare say they still do - perhaps rightly so, in the rather obvious sense that every successful product, brand or variant was an innovation once.

It's a type of rhetoric, however, that risks ignoring the complexity of the subject. Innovation can mean many things, from a complete new concept to a minor improvement. Innovation...

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