Gamification: The game changer - Five golden rules for brands

Scott Thomson and Johnny Shaw

With the advent of the smartphone and the emergence of social networks as the most dynamic form of media, business has an opportunity to harness the power of play like never before.

Gamification: The game changer - Five golden rules for brands

Scott Thomson and Johnny ShawNaked Communications

Success in gamification lies in finding and exploiting a brand's sweet spot in the overlap between people, play and products.

Play is the most transformative opportunity available for business in today's world.

Thinkers such as Pat Kane and Stuart Browne have been arguing for the value of play in modern society for some time - and they make a compelling case. But with the advent of the smartphone, and the emergence of social networks as the most dynamic form of media, business has...

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