Social measures
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Measurement of social media effectiveness is focusing on creating new metrics and evaluation frameworks, but the answer lies in tracking the activity between platforms better.
The general consensus among marketers is that social media has finally arrived as a mainstream marketing ‘channel’. The quote marks are intended here. It is not doing justice to the fantastic diversity of social media approaches and platforms to reduce them to just one results line in our campaign evaluation reports. lt is certainly not another email.
That diversity of strategic and creative opportunities is currently the hottest...