Internet surveys. The use of the internet as a data collection method

Pete Comley

The paper describes the results of one of the first commercial surveys to be conducted in the United Kingdom over the Internet.

Internet Surveys. The use of the internet as a data collection method

Pete Comley, Simon Godfrey Associates (SGA), United Kingdom

INTRODUCTION

Usage of the Internet is doubling every year. There are currently estimated to be around twenty million worldwide users and this figure is predicted to reach 150 million by the year 2000. However in the United Kingdom, penetration levels are estimated to be just 2% of households and about 5% of people in business.

The Internet is a very recent phenomenon and many people are still only beginning to consider how it can be used. Back in 1995,...

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