State of Online Grocery Shopping

The State of Online Grocery Shopping Report: India focuses on and highlights specific trends around the Indian shoppers' behaviour when they shop for groceries and daily essentials online.
It is based on the actual purchase data captured by AaramShop and its further analysis. Differences are seen in buying behaviour of male and female buyers, with younger men more inclined to shop for groceries online. While females form a lower percentage of overall buyers, they are the largest spenders. The majority shop after midday and request same day delivery and transactions represent the entire basket of goods that a typical household buys in a month, whether online or offline....

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