Online grocery shopping in India – some early findings
Vijay SinghAaramShop
India's e-commerce sector is small in global terms, but growing fast. According to the Internet and Mobile Association of India (IAMAI), the e-commerce market stood at US$3.9 billion in 2009, then grew to US$ 6.3 billion in 2010 and will leap to upwards of US$ 9.2 billion in 2011. Not bad for a country with a small internet penetration (around 7% in 2010).
Of the US$9.2 billion expenditure predicted for 2011, the IAMAI estimates that 81% will go on online travel. A further 8% will be spent on...