The power of promoters

Earning customers' trust is key to getting positive referrals. Equally, a disparaging comment from a peer can be far more persuasive than any marketing campaign and in an ever-evolving social media landscape, peer-to-peer influence has increased exponentially.

The power of promoters

Marie Devlin

Earning customers’ trust is key to getting positive referrals.

There is no better advertising for your brand than a recommendation from a trusted source. That point was driven home during a new product brainstorm session I recently led. As a thought starter, I asked participants to bring in their favorite new product and explain why they liked it and how they learned about it. Roughly three-fourths of the group purchased their products after they were recommended by a friend or family member. This simple exercise reinforced the critical value of brand promoters.

The converse...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands