Next great ad medium?

Thanks to relatively cheap bandwidth and the proliferation of tablets and smartphones, online video advertising is surging, as demonstrated by the success of T-Mobile in this arena.

Next great ad medium?

Chuck Kapelke

Online video advertising is hitting its stride – and savvy companies are reaping the rewards. Here's how to make the most of this emerging medium.

I For T-Mobile, success in online I video advertising seems to have come easy. The T-Mobile Royal Wedding, a two-minute branded video spoofing the union of Prince William and Kate Middleton, has been viewed by more than 23 million people to date. Another video tied to the company's Life's for Sharing campaign, The T-Mobile Welcome Back,featuring a chorus belting out songs like "At Last" and...

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