Market intelligence in the vehicle supply chain.
Philip Wade Harbour Wade Brown, International Car Distribution Programme, United Kingdom
MOVING ON FROM MASS PRODUCTION
The motor industry is not noted for its expertise in retailing. That may be about to change. If so, information technology and other aspects of the 'New Marketing' will play a large role. For those not familiar with the motor industry, let me briefly describe the distribution system today, which is broadly similar to how it has been operating for the last few decades, at least.
In Europe, we buy about 13 million new vehicles each...