Storytelling on Facebook: The role of Timeline and Open Graph

Geoffrey Precourt

Carolyn Everson, Facebook's VP/global marketing told delegates at the IAB MIXX conference that the dynamics of engagement present the chance for every brand in the world to have a conversation with consumers.

Storytelling on Facebook: The role of Timeline and Open Graph

Geoffrey PrecourtWarc

According to Carolyn Everson, it's about time the digital ecosystem caught up with the mandate of history. "Humans haven't changed since the dawn of mankind," Facebook's VP/global marketing told delegates at the Interactive Advertising Bureau's (IAB) seventh-annual MIXX conference. "We've always lived in a world of connections." Once upon a not-so-very-long time ago, "we each had about four to six [regular] connections. Technology now allows us to live out our offline-environment lives in an online environment, connecting communities that otherwise never would have reconnected—families living in...

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