First Rate Consulting: Fairfax Media with Google AdWords

Fairfax Magazines, a subsidiary of Australian media company Fairfax Media, engaged First Rate to plan and implement a paid search Christmas campaign with the intent of increasing sales and revenue by 20% for the campaign period.

First Rate Consulting: Fairfax Media with Google AdWords

July 2011

Fairfax Media are the largest integrated metropolitan, rural and regional magazine and digital media company in Australasia. Fairfax Media has publications and websites throughout Australia and New Zealand.

In October 2010 Fairfax Magazines, a subsidiary of Fairfax Media, engaged First Rate to plan and implement a Paid Search Christmas Campaign. Benchmarked against the successful results from the previous year, First Rate was challenged with the task of increasing sales and revenue by 20% for the campaign period (Nov - Dec).

As the result of First Rate's paid search optimisation efforts...

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