Online Advertising Expenditure Report Q2, 2011

This IAB report covers the online advertising expenditure in New Zealand over the course of Q2, 2011.

Online Advertising Expenditure Report Q2, 2011

Introduction

Welcome to IAB New Zealand's Insight report covering the calendar quarter, Q2, ended 30 June 2011 (Q2, 2011).

IAB Insight is an online advertising expenditure report produced by PwC on behalf of the Interactive Advertising Bureau New Zealand (IABNZ).

Notes on this report:

  1. Contributors are media companies that provided information and data to PwC, refer to Appendix 4 - Contributors.

  2. All growth percentages listed in this report are “normalised” to exclude the effect of new contributors to percentage measures of industry growth and also to remove the effect of any...

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